Brochures

Tri-fold, bi-fold and custom folds.

A brochure is a folded sheet, and the fold is what does the work: it sets the reading order and decides what a person sees first when they pick it up. Tri-folds hide their interior until opened, which suits a pitch that builds; bi-folds behave more like a short booklet. Printed on coated text stock, they stay light enough to mail and stiff enough to stand in a rack.